Yishun station opening CLIENT: CALTEX
Caltex is opening its 26th outlet in infamous Yishun. To match Yishun’s weird, wacky, diabolical, unhinged, chaotic energy, we sent a clone army of Caltex boys to takeover Yishun – to spread the news of the opening and some weirdness. We transformed an ordinary fuel station launch into something that felt distinctly Yishun; fun, unexpected, and worth talking about. Proving weird is wonderful if you're in Yishun.
Marketing Interactive Awards (2025)
– Loyalty and Engagement: Best Use of Direct Marketing (Gold)