Tic Tac’s brand voice is fresh, playful, and unapologetically expressive, with fans at its heart. Their mission was to translate this energy onto social media, making the brand relatable in the everyday lives of millennials. Through a flavour-centric approach, we heroed fans and fueled their fandom with refreshingly fun content.

To reinforce Tic Tac’s personality, we leveraged its iconic pill shape as a key visual device. By exploring variations in pattern and scale, the element stayed true to the brand while adding a youthful and dynamic aesthetic.

Bold colours, minimalist layouts, and motion graphics helped the posts stand out in busy Facebook feeds while enabling timely, culturally relevant content.

Rolled out across the Philippines, Malaysia, and Singapore, the campaign drove strong engagement — with the Philippines averaging 10K likes per post.