Singapore isn't top of mind for travelers. They perceive it to be a small place with limited attractions that can be covered in just a few days. 69% of Gen Z and millennials find their travel inspo on social media, 44% use TikTok exclusively, making TikTok the unofficial travel adviser of this generation. So we leverage on Singapore’s fans and harness the power of their fandom to make Singapore viral on TikTok. So we searched for Singapore Superfans by asking them to create content about how much they love Singapore. The prize? An all-expense paid holiday plus $5000 worth of Scoot flights.