Series 5 CLIENT: STANDARD CHARTERED BANK
This is the fifth instalment of Standard Chartered’s global ‘Here for Good’ brand platform. The films reinforce the message that where others see problems, we see potential, grounded in the bank’s Net Zero Transition Plan and Futuremakers programme.
The creative approach juxtaposes the harsh realities of the world with surreal, visually striking expressions of hope and possibility. Through CGI, these environments are reinterpreted to reveal potential within challenging circumstances—bringing to life Standard Chartered’s perspective of seeing opportunity where others might see limitations.
Accelerating Net Zero film show how we see potential in the cities of our world. That's why we're tackling climate change now, mobilising USD300 billion to accelerate the transition to a net zero world, making sure the cities of the future are more sustainable.
Lifting Participating film show how we see potential in the youth of the world who have been overlooked. That’s why we are empowering young people from low-income communities to learn, earn and grow, helping them realise their full potential for a much better world.
