MONSTER

CLIENT: P&G OLAY

Seen through a daughter’s eyes, the film casts her mother as a “monster”—bold, confident, and unafraid of the world. As the story unfolds, what first feels intimidating is revealed to be admiration: monster becomes a metaphor for fearlessness, confidence, and bold self-belief. In the final twist, we realise the daughter wants to grow up just like her. The film brings **Olay’s “Face Anything” promise to life—championing real, unretouched skin, redefining beauty on women’s own terms, and empowering the next generation to face the world with confidence and authenticity.

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